Guest Experience: The Role of Cleanliness in Hotel Ratings

While other aspects can certainly influence guest satisfaction and reviews, such as location and service, the role of cleanliness in hotel guest ratings is probably much more significant than you may expect.

Cleanliness is one particular factor of a hotel stay that sticks with guests long after they check out. To ensure more positive reviews, you'll want to meet and exceed guest expectations regarding cleanliness throughout your establishment.

Cleanliness Shows You Care

It doesn't matter what kind of hotel or resort you run; every guest will expect their room to be pristine as they step into it for the first time. It shows respect for their comfort and well-being while also providing insight into the kind of treatment and services they can expect.

Cleaner rooms also lead to greater overall satisfaction during a guest’s stay. It's easy for guests to see something wrong with their room and have it sour their entire trip, and some won't be so easily won back. Once the damage is done, it's too late, and you'll likely hear about it through a negative review.

Suffice it to say, focusing on clean rooms will likely allow you to see a higher return of positive ratings for your hotel.

Common Areas Matter

While there's no question that their room's cleanliness will be the first thing on your guests' minds once they check in, you'll want to ensure that all common areas are equally inviting and luxurious. Areas like the lobby set a precedent; seeing it unclean acts as a red flag, making it more likely for your guests to look for and find something wrong with their room as well.

If your hotel has a restaurant, that's another area that requires the same consistent cleanliness and upkeep.

The Importance and Benefits of a Good Review

Word of mouth is one of the most potent forms of advertisement available to businesses like hotels and resorts. Though it might seem free at first glance, you'll have to put in the effort to invest in potential reviews and return guests, and that makes keeping clean rooms a top priority.

Negative or otherwise positive reviews mentioning an unclean room are an immediate non-negotiable for some would-be guests. You're cutting out a lot of potential clientele if you don't keep your establishment — especially its rooms — tidy, and given how quickly word spreads online, your hotel's reputation will suffer just as fast.

Protect Your Reputation With Hotel Cleaning Services

The role of cleanliness in hotel guest ratings cannot be overstated; ignoring the details will inevitably lead to negative reviews and a lack of returning or new guests, but fortunately, you can prevent such outcomes when hiring professional cleaning companies specializing in hotel and resort cleaning.

At Hotel Cleaning Services, we have the tools and resources to ensure every guest is completely satisfied with their room from check-in to check-out. We're here to exceed your expectations, so don't hesitate to contact us today for more information about our services!